Me because someone is reading this? Or you because I have written something?

Just a note to tell you I’m updating / changing the site today, with a goal to start actually using it in 2010.

The new URL will just be 360mac.com – no /blog. There is also be a new RSS feed from feedburner.

So if you get this – you won’t get anymore. Please come by and visit in the new year to pick up the new details.

Hippy 2010.

(this is the Wu Method of naming everything you and everyone else can think of, analysts get paid big bucks for this)

One More Thing…

Support for larger sized screen – 7 or 10 inch – for Apple Tablet product to be released in September / October (with next iPod rev). If Apple plans to release something like this in 09 – this will be the occasion for developers to be told about it so they can.. develop.

Oh. And if Voice Play is announced – that one was mine too.

UPDATE: The silly section.

My SHUT UP List (just do it to shut everyone up)

I’d be VERY surprised if all of these (except maybe video) wasn’t included. And seriously – after 3 revs of the software – people can rightly feel pissed if they aren’t.

Improvements to existing stuff

There are a lot of little improvements Apple could make to existing Apps.

NEW Features for iPhone 3.0

It will be interesting to see how many ideas Apple takes from Apps selling in the App Store. Yes it will suck for the developer, but you can’t use that as an excuse not to improve the OS. Not like they haven’t done it before with Mac OSX (Spaces, Dashboard etc)

RIGHT

100% – 3G iPhone
100% – iPhone 2.0 software & App Store
95% – 3G iPhone to be triple or quad band
90% – GPS on 3G iPhone
75% – 3G iPhone in different colors
70% – OSX 10.6 announced
95% – OSX 10.6 called Snow Leopard
50% – .Mac refresh announcement
10% – iPhone Nano / Alternate models
0% – OSX 10.6 to have no new features

WRONG

75% – New MacBooks announced
65% – BluRay available
95% – .Mac Free (95% the basic service will be made free if its refreshed)
20% – MacBook Air 2.0
10% – iPhone gets plastic back
10% – MacBook Air Pro

DON’T KNOW YET

95% – Better camera on iPhone
65% – OSX 10.6 to be Intel Macs only

HOW DID WE GO?

10 right, 6 wrong (including a couple of long shots), 2 we don’t know yet.

Pretty happy with my guesses. I was pretty sure this was going to be the 3G iPhone 2.0 show with not a lot of room for other things like new Macs. Thought one of those I got wrong might have made a sexy “One More Thing” – but I guess Apple want the next 4 weeks of millions of dollars of free press to be all about the iPhone.

I like the changes to .Mac – now MobileMe. Pity the logo reminds me so much of Windows ME. Don’t think MobileME will ever really take off until it become a free service for all. $99 for a solo user with a iPhone is just a little too much. It rocks when you have multiple machines, but really it should just be free.

iTunes Music Store would never gotten to 80% market if people had to pay for it.

I kinda hate the plastic backs on the 3G iPhones. But as someone who has spent last few years with Motorola phones (with metal backs) and the crappy reception – it might not be such a bad thing.

No (RED)?

No 32Gig version?

Quick note on 10.6 Snow Leopard

I think the “low key” treatment of Snow Leopard was a good idea. The next 3 months are going to be a press frenzy on the 3G iPhone. The gestation of 10.5 Leopard from public announcement to release was way too long. But given 5000 developers are there for WWDC – your not going to call them back in a few months to show em 10.6. No doubt there will be a big Snow Leopard feature in January 09, when the software will be only a few months away from release.

No new features? Hardly. Improved enterprise support, new video with QuickTime X, no doubt the next generation of MobileME integration. Maybe nothing as shiny as Time Machine or Quick Look – but all important improvements nonetheless.

Roll on July 11.

From Top to Bottom

100% – 3G iPhone
100% – iPhone 2.0 software & App Store

95% – Better camera on iPhone
95% – 3G iPhone to be triple or quad band

90% – GPS on 3G iPhone

75% – 3G iPhone in different colors
75% – New MacBooks announced

70% – OSX 10.6 announced
95% – OSX 10.6 called Snow Leopard

65% – OSX 10.6 to be Intel Macs only
65% – BluRay available

50% – .Mac refresh announcement
95% – .Mac Free (95% the basic service will be made free if its refreshed)

20% – MacBook Air 2.0

10% – iPhone Nano / Alternate models
10% – iPhone gets plastic back
10% – MacBook Air Pro

0% – OSX 10.6 to have no new features

Time to get some sleep and prepare the score cards for the morning.

New Macs Announced – 75%

Even with the reported delays of the new Intel notebook chips by a few weeks, I still think Apple will announce a new forma factor MacBook tomorrow with the Aluminum casing. The world is going to be watching – might as well use that spotlight for something that looks so sexy.

BluRay – 65%

Should be made a BTO option for Mac Pro’s, maybe even iMacs and Mac Book Pros

MacBook Air Pro – 10% / MacBook Air 2.0 – 20%

What the hell. Everyone needs a dark horse to bet on.

The Air has been a huge success in many areas – but it is lacking a few features. I could see a small spec bump tomorrow, maybe an extra port or two.

The MacBook Air Pro – why not. An Air with decent graphics chip, firewire, gigabit net. If not now, then soon.

.Mac refresh announcement – 50%

On the surface, any announcement about some trivial upgrade to the .Mac service would seem out of place at WWDC08. The rumors of a name change involving Apples recent acquisition of me.com – possibly point to something bigger to me.

Extending .Mac to Windows computers? Oh Yes Please! Even just for sharing Safari bookmarks.

Extending .Mac functionality to iPhones – seems obvious doesn’t it?

Making .Mac FREE and available to all Mac users in a “Beta” form (ala Bootcamp in Tiger) – this make more sense than anything to me regarding the “next step” for .Mac

(A “test” of .Mac for all could then form the basis for OSX 10.6)

FREE .Mac – 95%

Why make .Mac free? Sure it doesn’t have a huge take up with users – but I have seen figures somewhere it turns over $100 million in sales – a nice cherry on top for sure.

But make it free-for-all, and suddenly the opportunities for developers to create some really interesting “cloud based” stuff really opens up.

.Mac is the “cloud” that Apple has neglected for years. Let it go free and let developers and customers turn it into something awesome for Mac 2.0.

As for existing customers – like myself. Credit us @ the iTunes store and I’ll be happy. I’ll just be happy to see .Mac developed more.

OSX 10.6 Announced – 70%

Apple has updated OSX 10 on a regular basis since it was released. A fact they were pretty proud of – comparing 5 updates to OSX since the release of Windows XP. Give or take, it’s been about every 18 months between major updates.

Its now 8 months since the release of OSX 10.5 Leopard in October 2007.

Given they seem to like about 6 months of testing and build up for most releases – the time is kinda NOW to at least announce it. If not at the WWDC – then when? MacWorld 09 in another 6-7 months?

With the focus definitely on 3G iPhones and other possible announcements, 10.6 might be buried this week. But the timing shouldn’t be seen as “early” if they do. Perhaps 10.6 will have even more integration with the iPhone and other lifestyle / business options.

OSX 10.6 – No New Features? 0%

Would find it very hard to believe that OSX 10.6 would just be a “stability” upgrade. Sounds too much like a Service Pack 1 to me. Very Microsoft-ish.

It might not have the “300+ New Features” that 10.5 Leopard had, but it won’t be a glorified Point upgrade either.

OSX 10.6 Intel Macs Only – 65%

Apple have been switching to Intel based chips for over 2 years now. Sooner or later they will leave behind the old Power PC architecture. I’m not sure how long OS9 lasted once OSX was released – but it was 2-3 years.

If they DID support Power PC chips in 10.6, that would mean by the time it was released, and the life of the OS, they are likely to be supporting machines that are 5-6 years old at the end of it.

It seems a bit early – but long term I think its a great idea. Leopard is a great OSX to leave for older machines, but going forward I think intel only is the way to go.

Many programs are already specifying intel only machines.

10.6 Name – Snow Leopard – 90%

It’s as good as any.

Rather than one big post, I’ll break up my thoughts on what I expect /hope to see. Let’s start with the iPhone.

iPhone 3G – 100%

Yes the 3G iPhone will be announced. There has been too many phone carriers around the world announcing plans to offer the iPhone “soon” for it not to be announced. There has been no “leak” or “rumor” from Apple to throw cold water on peoples expectations – nothing to say that it’s been delayed till the end of the year.

Availability might be another thing. I’d say it’s 50-50 as to the 3G iPhone being available as of the announcement on Monday, or available “in a few weeks – or even a few months” as the original iPhone was. I doubt the release would be more than 2 months away, and of course I’d love to see it available internationally as of this week.

Not to mention the hundreds of millions of dollars of FREE press and hype Apple got with the extended introduction last time.

iPhone 2.0 – 100%

Separate to the 3G iPhone being announced will be the upgrading of the software for all iPhones to version 2.0. This was announced back in February 08, but I expect a big deal will be made of the applications that people have already made with the SDK.

(The Software Developers Kit – SDK, and the new Apps Store, allows anyone to write and distribute application for the iPhone, rather than just Apple as it has been for the first 12 months of iPhone)

Expect to see Steve Jobs introducing some big name companies who have written apps for the iPhone covering games, enterprise, productivity etc.

GPS on 3G iPhone? – 90%

If they can keep the size and the battery life – then GPS should be included with the 3G iPhone.

Better camera? 95%

The chipset that Apple are supposedly including with the 3G iPhone supports a 5 Megapixel camera. As one of the disappointing “includes” with the original iPhone – I think upgrading it to what is basically the standard for decent phone cameras now, is a done deal.

Triple Band – Quad Band – 95%

The 3G iPhone has to be capable of working in all of the markets that it has been “unofficially announced” for. Plus too many travel now between countries and wont accept a phone that doesn’t go with them.

With all the effort Apple have put into iPhone 2.0 for getting it to work with enterprise – especially Microsoft Exchange, it only makes sense to make the 3G iPhone global as best they can.

Nano iPhone / Alternate Models – 10%

I don’t think Apple will release more than one model of iPhone. I’m 90% sure we will see a new model before Christmas, but Apple won’t want to take away from the 3G iPhone / 2.0 announcement itself.

A Premium 3G model will lead the way in sales and revenue before offering more models in September with a iPod refresh.

Plastic Back / Colors – 10% / 75%

I really hope Apple don’t give up the Aluminum back for a plastic thing. The mockups “leaked” onto the web look cheap and nasty – I just don’t like plastic. Given the noise they have made by converting a few million computers from plastic to Aluminum, I don’t see them replacing that with an iPhone they will sell 10 times the amount of.

I really DO hope we see a couple of colors. A Product (RED) iPhone would be awesome (perhaps Orange?). As long as its not the wusy bland pastels of the current Nano iPods.

What does that mean? Well it seemed a great point to base the first 360Mac ponderings on.

New widescreen iPods

Well duh ! Of course there will be new iPods. The current 5G models are 2 years old and people need a reason to replace them (ie – spend money again). The 5.5 bump last year was a nice upgrade – but it was mainly software and Apple nicely let existing users get the upgrade and new features. Something I don’t think they got enough credit for.

Lots of people are expecting an iPhone sans the phone bit. A widescreen iPod and internet device via wi-fi. While that sounds like a great device – I think Apple will get to it in a couple of stages.

iPod 6G for 07/08 will more likely be just the widescreen. Putting wifi and internet on it now would severely dampen a lot of iPhone sales going forward. Apple didn’t spend years developing the iPhone only to cut its legs out months after US release and before the thing even hits markets like Europe and Asia.

Once the iPhone is released worldwide, probably upgrgaded to 3G HSDPA speeds, then I think we can expect a iPod with wifi this time next year.

Will this years widescreen iPods have the conventional 1.8 inch hard drive, or flash based NAND memory like the iPhone? Probably the biggest question to be answered is will Apple stick with 1.8 drives which allow for huge capacities (80gig+) but will suck the battery dry with a widescreen. Or move the lineup to completely flash based NAND which is a lot more battery life friendly, but would limit capacities to 16 gig or maybe 32 at a stretch.

Toss of a coin – I say they do 16 & 32gig NAND, and 80gig hard drive version for those that want it but understand the battery life wont be the greatest.

New Nano iPods

Probably. There have been images posted on the net of a new Nano which is basically a square looking Nano with a widescreen. Or if you want to look at it another way – a 5G ipod with a smaller scroll wheel and all the “blank space” trimmed away.

While some have scorned the look of this supposed Nano 2G – I think it looks great. The current Nano looked awesome – until I got one in my hands. The screen is way too small to be anything other than a reference to the song playing. And once I got used to looking at movies and pictures on my normal iPod, losing all those features sucked.

So bring on the Fat Boy Nano. And gimme an orange one.

Ringtones

Download ringtones for your iPhone via the iTunes store? Upgrade a already purchased song so it can be used as a ringtone (another name for paying for the same thing twice).

This is a widely rumoured and expected feature. While it probably makes a lot of sense to the roughly 1 million people that have an iPhone – its pretty useless to the couple of Billion people that haven’t and wont (or at least can’t yet)

While I think it’s something Apple will probably do – its appeal is going to be pretty limited after the initial announcement. A bit like TV Shows and Movies outside the US iTunes store…. STILL WAITING STEVE!!

New iTunes 8.0

Well it wouldn’t be an Apple Pod release without a new iTunes ;) Especially if Ringtones are added.

More movie / DRM free stuff

With any luck there will be more movie studios to add to the lineup and maybe another music label going DRM free.

My guess would be Sony. Warners have their head shoved up their ass at the moment and same for Universal. Sony have seen the light and giving up on their ATRAC format and stores. They need money and some positive loving after flopping with PS3.

One more thing…. Beatles?

Will the Beatles be added to the iTunes store? I’d say yes, probably, maybe… Yes. It’s time.

All the solo stuff is on the store, it will be a great publicity thing to get new iPod sales going, Xmas is only a few months away.

With Leopard coming out next month and the focus being on that – Apple will want this iPod news and hype to go for a few weeks.

80% right?

Well that’s my thoughts on what to expect at the event. I’ll probably get about 80% of it right, completly miss something else. Should be a fairly major event, looking forward to seeing the show.